Well… not really the Flintstones, but it could be said that the cave paintings represent the first form of advertising, and certainly the earliest advertising was done on papyrus by the Egyptians, and the ruins of Pompeii, suggest that advertising was commonplace.
However, today the advertiser has a vast array of choices. The Internet alone provides many of these, with the advent of videos, banners, and sponsored websites, branded chat rooms and so on.
Some advertisements have included famous people to promote their product. Do you remember Joan Collins in her famous advertisement with Leonard Rossiter for Cinzano? Brooke Shields promoted Colgate toothpaste, and Keanu Reeves appeared in an advertisement for Cornflakes.
This ‘official’ endorsement of a product is a great way to advertise and can be a sufficient reason for certain customers to buy a particular product.
People are now looking for new ways of advertising, and many of these are influenced by the Internet, Facebook, Twitter, Email advertising, Blogs – to name a few that are at our disposal.
Let us have a quick review of how advertising has changed. Advertisements for smoking have been banned. The picture at the start of my article would not be allowed nowadays..
Radio was a great source of advertising but has been replaced, to a large extent, by television adverts. Compared to 50 years ago, advertising has made gigantic leaps, but the key principles remain – the message has to be clearly understood and stick in the memory.
Has anyone seen an advert, which they find very amusing, but they cannot remember what on earth they are advertising? I have. Although this may be amusing and gimmicky it does not achieve what it sets out to do.
It is much more difficult nowadays to stand out from the competition, as the number of advertisements has exploded.
Companies have found rest rooms have been a useful source of promoting their products, as people often have time to read the adverts when they are er – otherwise engaged!
SO MY ADVERTISING FOR TODAY!
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