With nearly 200,000 new titles published every year, it is essential to capture your reader with an enticing cover. This applies whether you have published a soft book or only a Kindle version. A good cover does catch the eye, so in this case the old saying, ‘Don’t judge a book by its cover’ DOESN’T apply.
In a few seconds, it has to catch the eye of a potential reader. Authors must use a powerful design to help the book stand out in a crowd. Even if your story is as good as one of the top authors, your book must have an attractive exterior. If not, readers are likely to pass it by without giving it a second glance.
With self-publishing so popular the competition is fierce. To rise to the top, even a fantastic read needs a dynamic cover. Most indie authors recognise this, so perhaps this article isn’t needed. I’m blown away by some of the covers I’ve seen indie authors use, and as a result, it is hard to distinguish between indie authors and traditionally published books.
A book’s cover is the first thing a potential reader sees and it can make a lasting impression. It has been said that our brains process an image faster than words. So when readers sees a great cover they can say, Wow! This book looks great, and hopefully buy it.
If a cover appeals, and has the power to entice readers, equally a poorly designed cover can be a turn-off.
At the top of this blog, I’ve shown the cover of my crime book available on Amazon Kindle, ‘The Rode to Justice (John Rode, 1st grade detective, murder stories)’. I hope by showing a twisting winding road, with hazard signs, it is symbolising what I want to say – that the road to justice is not straightforward. In one of the stories John Rode quotes, ‘This is a court of law, not a court of justice.’ (I’ve purposely misspelt the title, because the main protagonist is called John Rode).
Again, I hope the book covers of my ‘Fallyn’ trilogy are enticing and convey the excitement of my fantasy stories. You can see the book covers at the top of my Dragon Post, and you can see them on my video on YouTube.
In the first book, ‘Fallyn and the Dragons’, I show Fallyn riding on his dragon Drartica. In the book I describe Drartica as a golden dragon. as Fallyn says, ‘I called her Drartica because when the sun arises and flushes the snow with soft golden hues it is the same colour as my beautiful Drartica.’ The cover shows Fallyn with a sword in his hand, so I made sure that when he went to battle against Prince bato’s dragons I mentioned the sword.
In my second book ‘Fallyn in the Forbidden Land,’ the red dragons are attacking the province of Orla, Nashta. I chose a cover showing a red dragon flying through a barren landscape to depict the Forbidden Land.
I’m especially proud of the cover of the third book in the trilogy, ‘Fallyn and the Sea Dragons’, because I’ve received more positive comments about this cover than the other two. This is particularly pleasing because I despaired of finding a suitable cover.
In the case of a suitable image for ‘Fallyn and the Sea Dragons’, I could only find a picture of a seascape – not a sea dragon in sight! So I painted them myself, ‘collaged’ them on to the seascape I had previously printed off. I printed it again and sent it off to the publisher, saying I hoped it was suitable. When the cover came back, i was over the moon.